E70,E90 3250 ,5320,5500 Sport,5700 XpressMusic,5710,6110 Navigator,6120c,6120
BACARDI, the world’s number one premium spirit brand, today announced the launch of BACARDI B-LIVE Radio for mobile powered by Sydus, an innovator in creating audio-to-mobile lifestyle expressions. The service goes live in May 2006, and will take BACARDI’s spirit out of the bottle and onto mobile phones around the world. B-LIVE Radio is the world’s first brand-funded global digital music service, and will also be delivered via the web. While traditional marketing strategies have been ’push’, going from the brand out to the consumer, with Sydus’ BrandedRadio solution, consumers can ’pull’ the BACARDI experience onto their mobile phones and enjoy the BACARDI spirit and lifestyle, wherever they are. BACARDI B-LIVE Radio combines two critical elements - the emotional connection of music, with the ubiquitous and extremely personal usage of mobile phones - to build a stickiness that is declining in traditional delivery mechanisms. "BACARDI B-LIVE Radio is an innovative way to market to audiences globally, using new media to attract and engage today’s savvy consumer," says Saumil Nanavati, President of Sydus. "Sydus is delighted to be a part of BACARDI’s innovative approach to reach out to its users, and we believe this is the start of the next big shift in lifestyle marketing, whereby brands can connect to a global audience in a cost-effective manner." BACARDI B-LIVE Radio will play a mix of uplifting party classics from the world’s hottest dance floors with guest DJs selected from a global talent portfolio to produce exclusive mixes. At weekends, the content features the ’best of the week’ and live recordings of BACARDI events across the globe. BACARDI has worked with independent experts to ensure content is selected with the correct audience in mind. All tracks must be socially responsible, avoiding any that feature bad language, incite racism or drug taking and excessive drinking.